IAB Starts Publicity and Engineering Battle Against Ad Blocking
The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and...
View ArticleSnapchat Star Doesn't Usually Watch TV ... but Watches Ads When She Does
Social media has allowed young people to get their ideas to brands without fear of boundaries or budgets, according to Julz Goddard, better known as YesJulz to hundreds of thousands of social-media...
View ArticleAdvertising Week: Leaders From Hulu, AOL and MLB Advanced on Where OTT Is Headed
There's no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions.The panel,...
View ArticleAdvertising Week: TV Feels Its Way Forward
The TV business has finally taken some steps to reach the future it wants, instead of the future that disruptors like Netflix were about to impose, industry executives argued on Tuesday.The way forward...
View ArticleAdvertising Week Video: Three E-Commerce Lessons From Watching Alibaba
Cindy Chen, the global head of e-commerce at Mondelez, is making a science of watching Alibaba, the largest e-commerce company in the world. Here she spells out three key observations she's made.See...
View ArticleAdvertising Week: Ryan Seacrest on Five Mistakes Marketers Are Making
"Listen to the lyrics."That was the advice Ryan Seacrest not-so-jokingly gave the audience at an Advertising Week panel with iHeartMedia Exec VP-Chief Marketing Officer Gayle Troberman called "Sound...
View ArticleThat Out-of-Home Campaign Rolling Around Advertising Week Has a Secret...
The campaign even got its moment in Times Square last night.All of the ads direct viewers, presumably human, to feelthereal.org, where they're first asked to answer whether they have seen the ads or...
View ArticleAdvertising Week: GLAAD Recognizes LGBT-Inclusive Ads
Former New York Times ad columnist Stuart Elliott hosted a GLAAD panel on this year's most buzzed-about commercials that represent LGBT people."I remember a time when it was noteworthy that a...
View ArticleSorrell on Rentrak/ComScore, Creativity and Changing the Name of Advertising...
Perhaps the most notable thing about a session titled "Pardon the Interruption: Advertising Is Back" held Wednesday morning at Advertising Week in New York was that, between two panels consisting of...
View ArticleAdvertising Week Video: One Easy Way to Foil Ad Blocking
What's a marketer to do in the face of a rise in ad blocking? For Tom Peyton, assistant VP-marketing, American Honda Motor who was at Advertising Week in New York, the answer's fairly simple: "Just...
View ArticleWhy AOL's Tim Armstrong Says Advertising Is About to Get 'Exponentially More...
If marketers are surprised today by how much more automated ad buying costs than traditional methods, they have a new state of shock and awe ahead of them, AOL CEO Tim Armstrong said Wednesday in a...
View ArticleAt Advertising Week, Sorrell Catches Us Up on WPP Companies
In his second Advertising Week appearance of the day, WPP CEO Martin Sorrell presided over a panel on Wednesday afternoon that wouldn't have been out of place at a WPP new business pitch.The group...
View ArticleAdvertising Week Video: Nissan Digital Exec on How Interactive Has Changed...
Interactive has changed marketing in a multitude of ways, said J. Robert Brown, senior manager of interactive at Nissan North America, after a panel this week at Advertising Week. Particulary...
View ArticleNine Hot Election Takes From Nate Silver's Advertising Week Panel
There's more than a year before the next presidential election, but that's no reason the statistics and politics wonks at FiveThirtyEight can't start making calls. We've got nine insights from...
View ArticleAdvertising Week: John Hegarty on the Need for Creativity in Data
John Hegarty, founder of Bartle Bogle Hegarty, points out that, when it comes to data, the answer is not to rely on it but to use it effectively. "Ultimately, creativity is going to be the thing that...
View ArticleAd Blocking, Creativity and What's Next: All Your Advertising Week News
See our complete coverage of Advertising Week 2015, where the industry gathered to talk about creativity, mobile, ad blocking and more. Continue reading at AdAge.com
View ArticleUnilever's Rob Candelino Weighs TV Vs. Digital Video
More viewers or more engagement?Unilever VP-Marketing and General Manager Haircare Rob Candelino may well opt for the latter. Interviewed at Advertising Week, Mr. Candelino said that he would "perhaps...
View ArticleCan the Ad Industry Beat the Black Market in Ad Fraud?
The rise of digital advertising is the reason for the rampant ad fraud today, and though the exact solutions to eliminate it might not be known, everyone agrees that transparency in the buying process...
View ArticleAdvertising Week Video: Agencies Can Escape (Creative) Blocking With This New...
Amid all this week's talk of ad blocking, agencies would benefit by shifting their focus from traditional advertising to creating digital products that people actually want to use, according to Mohan...
View ArticleJim Stengel Explains How Marketers Can Succeed Right Now
The biggest thing a leader can do is ask the right questions and set the standards very high, said Jim Stengel, formerly the CMO at the world's largest advertiser, Procter & Gamble, in this video...
View ArticleAdvertising Week Video: Morgan Flatley's Best Practices for Getting Branded...
Branded content keeps winning more attention and money from major marketers, but brings with it questions that a flight of TV ads doesn't. Chief among them: How do we make sure enough people see...
View ArticleMarketers Debate Brand Scenarios for 2025 at Advertising Week
At an Advertising Week panel on consumer engagement, marketers discussed brand scenarios for 2025 identified in research by the U.K.'s Future Foundation and the Institute for Practitioners in...
View ArticleRounding Out Advertising Week With Your Burning Questions
Ad Age Publisher Allison Arden led an Advertising Week panel with four marketers at Nasdaq MarketSite today, using crowd-curated marketing questions to spark conversation about data, targeting, ad...
View ArticleHow Beyonce Classed Up 'Mommy Porn'
Universal Pictures has a close connection to music. It's the studio that produced "Pitch Perfect" and "Straight Out of Compton" among other blockbusters. Yet today at an Advertising Week panel on music...
View ArticleWhat Does ComScore-Rentrak Deal Mean to Marketers? Maybe Nothing Revolutionary
What does ComScore's acquisition of Rentrak mean for marketers? Maybe not as much as some people think.Marketers long have clamored for better measurement of media audiences, particularly across...
View ArticleAdvertising Week Video: How Neuroscience Benefits Under Armour
Bill Besselman, vp-integration and digital strategy at Under Armour, discusses how the brand is benefiting from neuroscience. "It's helping us understand what drives consumers," he said. "It helps us...
View ArticleAgencies Rock Ad Age's Karaoke for a Cause at Advertising Week
Fifteen agencies pulled out more stops than anyone knew existed at Ad Age's Karaoke for a Cause sing-off during Advertising Week. If you weren't witness to the spectacle, sponsored by The Trade Desk,...
View ArticleSee Our Five Most Popular Stories From Advertising Week 2015
After a week of Advertising Week dispatches from around New York City, here are the ones our readers read the most (as of Friday at 5:30 p.m.):1. Why AOL's Tim Armstrong Says Advertising Is About to...
View Article'Not Advertising Week,' Talent Shows, Ambush Efforts: A Look Back at...
Pre-rolls for panels: Attendees to Advertising Week perhaps felt at times like they were watching online video as every panel was preceded by video advertising. One particular ad, for Adobe, was...
View ArticleWhat Will Win the Ad War? Technology, or Creativity and Transparency?
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